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sustainability

Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.

Knowledge partner: Sustainability Leaders Project

Insights & Advice

Innovative Place Branding for Sustainability: Obstacles & Challenges

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Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development.
Insights & Advice

Innovative Place Branding for Sustainability: Opportunities & Priorities

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Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities.
Insights & Advice

Eight Examples of Inspiring Community-Centric Place Brand Development

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Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Insights & Advice

Can Destination Branding Influence Sustainable Travel Behavior?

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How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Insights & Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.

Sustainability Spotlight

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How can place branding support sustainable development goals? What does sustainable, regenerative place branding look like? Find out here.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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