Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

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Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.

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