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sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
TPBO -
Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer - this time in conversation with Malcolm Allan of Bloom Consulting.
How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two
TPBO -
In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
TPBO -
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Climate Emergency: Why Place Branding Must Respond (And How It Can)
Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
Destination Sustainability: How to Make Your Host Community Tourism-Friendly
TPBO -
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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