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sustainability

Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.

Knowledge partner: Sustainability Leaders Project

Insights & Advice

Sustainability Awards: How Useful for Destination Branding?

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Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Insights & Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Conferences

How Sustainability Impacts Soft Power and Nation Brands – Presentation

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Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
Insights & Advice

How Sustainability Impacts Place Branding – And Vice Versa

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Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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