- Introducing: World's Best in Place Branding -
sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
Destination Check: Current State of Tourism Sustainability in Canada
TPBO -
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Destination Check: Current State of Tourism Sustainability in Greece
TPBO -
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
7 Golden Rules for Marketing Sustainable Destinations
TPBO -
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
Placemaking Week 2016: Could Place Branding Make Cities Happy?
TPBO -
Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.
Country Brands Asia: Bhutan – A Demure Brand
TPBO -
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
NEW: Story Competition!