sustainable tourism

According to the UN World Tourism Organization, sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing their needs of visitors, the industry, the environment and host communities.”

Tourism sustainability has become a key issue for the reputation and competitiveness of cities and destinations, and as such has been on our radar for quite a while. Below our latest insights and stories linked to the topic.

If interested in the the sustainable development and management of tourism, we recommend you the Sustainability Leaders Project. Apart from more than 250 interviews with leading sustainable tourism professionals (academics and practitioners), it offers snapshots of expert views on topics such as what sustainable tourism means (and definition), how to get started with sustainability and how to make a career in ‘sustainable tourism’.

Insights & Advice

Can Destination Branding Influence Sustainable Travel Behavior?

Editorial Team -
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Insights & Advice

Sustainability Awards: How Useful for Destination Branding?

Editorial Team -
Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

Editorial Team -
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

Editorial Team -
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Insights & Advice

Place Branding 2021: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

Editorial Team -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
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