sustainable tourism

According to the UN World Tourism Organization, sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing their needs of visitors, the industry, the environment and host communities.”

Tourism sustainability has become a key issue for the reputation and competitiveness of cities and destinations, and as such has been on our radar for quite a while. Below our latest insights and stories linked to the topic.

If interested in the the sustainable development and management of tourism, we recommend you the Sustainability Leaders Project. Apart from more than 250 interviews with leading sustainable tourism professionals (academics and practitioners), it offers snapshots of expert views on topics such as what sustainable tourism means (and definition), how to get started with sustainability and how to make a career in ‘sustainable tourism’.

Insights & Advice

How to Measure Return on Investment of Sustainability in Destinations

TPBO -
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Canada

TPBO -
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Greece

TPBO -
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Insights & Advice

7 Golden Rules for Marketing Sustainable Destinations

TPBO -
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
Conferences

City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona

Florian Kaefer -
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
Interviews

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

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José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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