Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Basel – City Performance, Brand Strength and Reputation
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Explore how Basel performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Bern – City Performance, Brand Strength and Reputation
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Explore how Bern performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Geneva – City Performance, Brand Strength and Reputation
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Explore Geneva's economic and sustainability performance, city brand strength and reputation, according to leading rankings and indices.
Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist
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Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.
Switzerland – Country Performance, Brand Strength and Reputation
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Explore Switzerland's economic performance, attractiveness, country brand strength, soft power and reputation, according to leading rankings.
Zürich – City Performance, Brand Strength and Reputation
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Explore how Zürich performs in rankings of economic performance, city brand strength and reputation, livability and urban sustainability.