Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
What Recent Academic Research Tells Us About Talent Attraction
What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.
Denmark: One National Story, More Precise Talent Targeting
Dan Rosenberg of Copenhagen Capacity explains how Denmark combines one national talent story with more precise targeting of specialised professionals.
The State of Talent Attraction in 2026: From Campaigns to Infrastructure
What 43 places across Europe and North America reveal about talent attraction, from who owns it to the services, funding and systems behind the proposition.
Vilnius
Discover how Vilnius, Lithuania, is building a more visible, accessible and welcoming city for international talent, from arrival to integration.
Montréal: Supporting the Talent Immigration Process to Foster Economic Development
Stéphane Paquet of Montréal International on making immigration easier to navigate for employers and international talent.