travel and tourism

Insights & Advice

Country Brands 2017: Who Leads in Tourism and Trade? Winners and Trends

TPBO -
Jose Torres of Bloom Consulting discusses the 2017 Country Brand Ranking for Tourism and Trade: the country brand winners, losers and trends.
Interviews

Gordon Innes on City Branding, Placemaking and Economic Development

TPBO -
Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
Interviews

Gregory Pomerantsev on Aviation, Travel and Place Branding

TPBO -
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Interviews

Mara Seminario on Country Branding, Destination Marketing and Brand Peru

TPBO -
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
Research Updates

The Evolution of Destination Branding: Implications for Tourism Managers

TPBO -
Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.
Interviews

Statia Elliot on the Evolution of Destination Marketing and DMOs

TPBO -
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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