Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
Destination Check: Current State of Tourism Sustainability in Cuba
Current state of tourism sustainability in Cuba. Las Terrazas a flagship project for responsible community tourism in Cuba. Sven Waterreus reports.
Destination Check: Current State of Tourism Sustainability in Brazil
Destination Check Brazil: Tourism and sustainability experts share their thoughts on the current state of sustainable tourism in Brazil, South America.
How to Measure Return on Investment of Sustainability in Destinations
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Destination Check: Current State of Tourism Sustainability in Canada
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Destination Check: Current State of Tourism Sustainability in Greece
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Recap World Travel Market 2016 – Insights for Destination Professionals
The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.