travel and tourism
How to Measure Return on Investment of Sustainability in Destinations
TPBO -
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Destination Check: Current State of Tourism Sustainability in Canada
TPBO -
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Destination Check: Current State of Tourism Sustainability in Greece
TPBO -
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Recap World Travel Market 2016 – Insights for Destination Professionals
The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
Tourism Brands and Destination Marketing Campaigns in Asia
TPBO -
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.