Turkey – The Place Brand Observer

Efe Sevin Researcher Profile

Efe Sevin as place branding researcher focuses on empirical data, visualization, social media and networks. More about his work and approach in his researcher profile.

Interview with Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream

24 May 201830 May 2018 The Editorial Team city, premium access, Sweden, Turkey, USA

Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.

Country Guides

Turkey Country Performance, Brand Image and Reputation

18 February 20182 July 2018 The Editorial Team country image, premium access, reputation, Turkey

Turkey country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, tourism and more.

Interviews

Interview with Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey

28 September 201718 January 2018 The Editorial Team city, city brand, city identity, city marketing, place brand consultants, premium access, Turkey

Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.

Case Studies Destination Branding Place Brand Image Place Marketing

Promoting Destination Turkey in Israel: Lessons Learned

8 August 201731 July 2017 The Editorial Team country image, destination, destination marketing, Israel, Turkey

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

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