Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

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Efe Sevin Researcher Profile

Efe Sevin as place branding researcher focuses on empirical data, visualization, social media and networks. More about his work and approach in this researcher profile.

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