Turkey | The Place Brand Observer

Why City Branding Needs to Team Up with Urban Sociology | Interview with Ruya Yuksel

31 October 201912 November 2019 The Editorial Team city identity, place brand researchers, place identity, premium access, Turkey, UK

Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.

Place Branding

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

15 October 201925 October 2019 The Editorial Team Gunter Soydanbay, premium access, storytelling, Turkey

Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.

City Branding Interviews

Interview with Stella Kladou on How Culture Impacts City Branding

3 October 201925 October 2019 The Editorial Team city marketing, destination marketing, place brand researchers, premium access, Turkey

Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.

Case Studies City Branding Economic Development Interviews Place Marketing

Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

5 September 201924 September 2019 The Editorial Team city, city identity, city image, city marketing, premium access, Turkey

Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.

Efe Sevin Researcher Profile

Efe Sevin as place branding researcher focuses on empirical data, visualization, social media and networks. More about his work and approach in this researcher profile.