Efe Sevin Researcher Profile

Efe Sevin as place branding researcher focuses on empirical data, visualization, social media and networks. More about his work and approach in his researcher profile.

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Promoting Destination Turkey in Israel: Lessons Learned

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

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