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Turkey

Case Studies Interviews 

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

13 January 202110 March 2021 The Editorial Team City Branding, city diplomacy, Economic Development, premium access, soft power, sustainable development, Turkey, urban development

Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.

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Turkey country of origin branding Kernel & Roast
Case Studies 

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

11 February 20202 March 2020 The Editorial Team Country Branding, country of origin, Place Brand Image, Place Branding, premium access, Turkey

How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country’s brand: example of Turkey and Kenel & Roast’s flagship store in London, UK.

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Ruya Yuksel interview
Interviews 

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

31 October 201910 May 2020 The Editorial Team City Branding, city identity, place brand researchers, place identity, premium access, Turkey, UK

Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.

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How to use storytelling for place branding
Interviews 

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

15 October 201925 October 2019 The Editorial Team Gunter Soydanbay, Place Branding, premium access, storytelling, Turkey

Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.

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Stella Kladou
Interviews 

Stella Kladou on How Culture Impacts City Branding

3 October 201910 May 2020 The Editorial Team City Branding, city marketing, destination marketing, place brand researchers, premium access, Turkey

Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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