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Turkey

Case Studies

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

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Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Interviews

Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream

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Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
Interviews

Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey

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Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
Case Studies

Promoting Destination Turkey in Israel: Lessons Learned

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Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Expert Advice

The Changing Face of Post-Coup Turkey

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Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.
Expert Advice

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

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Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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