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United Arab Emirates

City Profiles

Dubai City Performance, Brand Strength and Reputation

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Explore Dubai's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
Interviews

Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability

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Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.
Case Studies

Branding AINNIA: A Fairy-Tale Place That Never Came True

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Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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