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United Arab Emirates

Dubai City Attractiveness, Its Brand Strength and Reputation

Dubai's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.

Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability

Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.

Branding AINNIA: A Fairy-Tale Place That Never Came True

Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.

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