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Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.

Soydanbay Consulting

Every place has a story. And every place has to tell a story. At Soydanbay Consulting we uncover the narrative of a place by...

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