Interview: Ari-Veikko Anttiroiko on City Branding

City branding as a strategic management tool for local governments to promote smart and creative urban development is the primary research interest of Ari-Veikko Anttiroiko, adjunct professor in management at the University of Tampere, Finland.

In this first of our 2015 interview series with place branding thinkers, shakers and doers, Ari-Veikko shares insights from his recent book on the Political Economy of City Branding (Routledge, 2014) and explains why city branding is gaining importance in a globalised and mediatized world.

Learn about:

  • How Branding serves as one way of looking at the connection between locality and its operational environment;
  • Why ‘Urban attractiveness’ is becoming a key measure of success;
  • How city branding can serve as a tool to create win-win situations for the whole community;
  • Why we need to learn more about the effectiveness of branding places;
  • Why place branding is particularly popular in Scandinavian countries;
  • Whether city rankings are useful or harmful.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!