City branding as a strategic management tool for local governments to promote smart and creative urban development is the primary research interest of Ari-Veikko Anttiroiko, adjunct professor in management at the University of Tampere, Finland.
In this first of our 2015 interview series with place branding thinkers, shakers and doers, Ari-Veikko shares insights from his recent book on the Political Economy of City Branding (Routledge, 2014) and explains why city branding is gaining importance in a globalised and mediatized world.
- How Branding serves as one way of looking at the connection between locality and its operational environment;
- Why ‘Urban attractiveness’ is becoming a key measure of success;
- How city branding can serve as a tool to create win-win situations for the whole community;
- Why we need to learn more about the effectiveness of branding places;
- Why place branding is particularly popular in Scandinavian countries;
- Whether city rankings are useful or harmful.
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