Meet Roger Pride, managing partner of brand consultancy Heavenly in London, UK. Several leading place branding practitioners nominated Roger for our 2015 interviews series, whose impressive professional career has included developing place brand strategies for nations, regions and destinations.
In this interview, Roger tells us about his strongest moments, challenges and sources of inspiration.
- Why place branding must go beyond communication;
- How a successful positioning and brand strategy helps reinforce what makes a place special and appealing;
- Why place branding should influence strategy and development and help improve the way in which people engage with and experience a place;
- The nation branding of Wales – main challenges and achievements;
- Roger’s most memorable moments as marketing director of Visit Wales.
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