Interview with Roger Pride of Heavenly Consultants

Meet Roger Pride, managing partner of brand consultancy Heavenly in London, UK. Several leading place branding practitioners nominated Roger for our 2015 interviews series, whose impressive professional career has included developing place brand strategies for nations, regions and destinations.

In this interview, Roger tells us about his strongest moments, challenges and sources of inspiration.

Learn about:

  • Why place branding must go beyond communication;
  • How a successful positioning and brand strategy helps reinforce what makes a place special and appealing;
  • Why place branding should influence strategy and development and help improve the way in which people engage with and experience a place;
  • The nation branding of Wales – main challenges and achievements;
  • Roger’s most memorable moments as marketing director of Visit Wales.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!