- Introducing: World's Best in Place Branding -
city identity
Learn about latest city identity research insights, expert opinion and examples of city identity work for city marketing from around the world.
Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding
TPBO -
Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
Salma Ghanem on District Identity and Place Branding in the Arab World
TPBO -
Explore Salma Ghanem's insights on district identity and place branding in the Arab World, highlighting unique challenges and strategies.
City Observatory
Explore our City Observatory: In-depth benchmarking of city image, brand strength, and reputation, featuring detailed summaries of rankings, studies, and indices.
A City Brand Assessment of Warsaw, Poland
TPBO -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
TPBO -
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology
TPBO -
Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
NEW: Story Competition!