Testimonials

What makes The Place Brand Observer unique? Here are some testimonials from leading place branding and reputation researchers and practitioners:


Aparna Sharma on nation branding India“I like The Place Brand Observer’s comprehensive, dynamic information on people, cities and institutions.”

Aparna Sharma

Founder, India Brand Equity Foundation


David Adam Global Cities“This is an important time for publications like The Place Brand Observer. Place branding as a discipline is just beginning to come of age. The Place Brand Observer pulls together insights and trends on this growing and flowering discipline incredibly well. It’s an important window into a growing phenomenon.”

David Adam

Consultant at GlobalCities.eu


David Gertner, Pace University“The Place Brand Observer has become an excellent source of information about and discussion forum for scholars and practitioners interested in place marketing, place strategic planning process, and place branding.”

David Gertner

Associate Professor of Marketing at Pace University


Economic development expert Ed Burghard“The Place Brand Observer is one of the few worldwide publications on place branding which I read routinely.”

Ed Burghard

Founder Strengthening Brand America


Fernando Prado, Reputation Institute Spain“I believe that The Place Brand Observer is a great initiative for finding and sharing ideas, examples and new developments linked to place reputation.”

Fernando Prado

Managing Partner Reputation Institute Spain & Latin America


Frank Cutitta Smart Cities“The Place Brand Observer is an invaluable tool for critical insight on the nuances of building 21st place brands beyond just the typical logo and catchy tag line. These city branding techniques are the difference between a highly vibrant and magnetic economic and social ecosystem versus just another city.”

Frank Cutitta

Editor of Smart & Resilient Cities portal smartresilient.com


Country branding expert Gustavo Koniszczer“The Place Brand Observer is a great idea. There is a need for country branding professionals to be aware of latest trends, developments and news, and this site complies with the expectation and excels it.”

Gustavo Koniszczer

Managing Director FutureBrand Spanish Latin America


hjortur smarason phonix place branding“I celebrate the arrival of The Place Brand Observer. It is of great importance to have such a medium to further the discussion and development of place branding, a young discipline in rapid development.”

Hjörtur Smárason

The Future City of Africa and Phønix – The International Place Branding Panel


Jeff Finkle, Appalachian New Economy Fellow at the George V. Voinovich School of Leadership and Public Affairs.“Place branding is important, but not necessarily well understood or well executed. The Place Brand Observer has a wealth of information that economic developers can use to learn the nuances of how place branding works and what makes a good strategy.”

Jeff Finkle

President and CEO, International Economic Development Council


John Cooper - Yakima Valley Tourism“The Place Brand Observer is a great resource. It offers insightful thoughts from a broad spectrum of professionals dealing with change in destinations across the globe.”

John Cooper

President and CEO of Yakima Valley Tourism, Oregon (USA)


Keith Dinnie place branding scholar advisor“The Place Brand Observer is an excellent forum for the exchange of ideas and perspectives on place branding. It has appeal both for practitioners and for academics.”

Keith Dinnie

Author of Nation Branding: Concepts, Issues, Practice (2nd ed. 2015)


Interview Kevin Bowler, Tourism New Zealand“The Place Brand Observer offers a rich range of resources and thought provoking ideas that all destination marketing professionals will benefit from exploring. By combining academic and commercial ideas in a single source, The Observer is the authority on place branding.”

Kevin Bowler

Former CEO Tourism New Zealand


Country branding and Latin America expert Lina Maria Echeverri, Colombia“More than ever before, the world demands leaders with a clear understanding of place branding strategies. With its contributions from top experts and researchers, The Place Brand Observer prepares leaders for that role, giving them that critical edge for success and delivering a learning experience that is rigorous, relevant and rewarding about nation branding.”

Lina Maria Echeverri

Marca País Observatorio, Colombia


Place marketing management expert Magdalena Florek“What I like the most about The Place Brand Observer is that is it not simply a collection of copy-paste material but that it is built on the editors’ curiosity to understand more about place branding, from which we can all benefit.”

Magdalena Florek

European Best Place Marketing Institute, Warsaw (Poland)


Marcus Andersson, Tendensor International“The Place Brand Observer is an invaluable source of the latest place branding trends and tricks, bringing together a neat mix of theory, best practice and inspirational thinking.”

Marcus Andersson

Former CEO, Tendensor Place Strategy Consultants


Destination Marketing Association International President Michael Gehrisch“Destination Branding and the concept of Placemaking are at the heart of the future of destination marketing and economic development. It’s wonderful to see The Place Brand Observers bringing to life insights and stories that will shape this future.”

Michael Gehrisch

Former President Destination Marketing Association International (DMAI)


Nicolas Papadopoulos - place brand expert Canada“Place branding is new, and so the more info about it, the more we learn, the more we know, and the better off we all are. When this info is comprehensive, up to date, and well-managed by an energetic young group, as in the one-stop-shop that is The Place Brand Observer, then we’re even better off.”

Nicolas Papadopoulos

Chancellor’s Professor, Carleton University, Canada


USC Public Diplomacy Professor Nicholas Cull testimonial The Place Brand Observer“The Place Brand Observer is moving into an important space. There is an acute need for practitioners to be able to connect to the scholarly community and vice versa. The practitioners need space in which to reflect and the academics need accurate and up-to-date case-studies. It should be a marriage made in heaven.”

Nicholas J. Cull

Professor of Public Diplomacy and Director of the Master’s Program in Public Diplomacy at University of Southern California Annenberg School


Philip Kotler marketing professor, author Marketing Places, Confronting Capitalism“I am impressed with the work of The Place Brand Observer to bring more attention to the field of Place Marketing and Place Branding. It is the best organization for bringing together place branding researchers and professionals, and letting them engage in improving the theory and practice of Place Marketing.”

Philip Kotler

author of Marketing Places and Confronting Capitalism. S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management at Northwestern University (US)


Nation branding consultant Roger PrideInterest in the subject of place branding has grown significantly in recent years. The Place Brand Observer helps me keep abreast of current thinking and helps me appreciate perspectives around the globe. It is now an essential aid for any place brand practitioner, student or academic, or anyone with a curiosity in the subject.”

Roger Pride

Heavenly Consultants, London


Brand Africa expert Thebe Ikalafeng“While the reality of places as differentiated habitats is inspired by the various cultures, circumstances and needs, the strategic and deliberate approach to place branding is a relatively ‘new’ concept, especially in developing markets. It is good to have The Place Brand Observer as rich repository of place branding expertise and insights.”

Thebe Ikalafeng

Trustee at Brand South Africa


Destination branding consultant Tom Buncle“The Place Brand Observer is a useful resource for any place-branding practitioner. It is a source of useful insights, news, case studies and comment. It is analytical but accessible; it is strategically robust without being academic; and it is a good read.”

Tom Buncle

Managing Director Yellow Railroad Destination Branding