Gert-Jan Hospers on Urban and Regional Development and Place Marketing
Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Promoting Destination Turkey in Israel: Lessons Learned
Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Annette Pritchard on Tourism, Media Representations of Places and Destination Branding
Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding...
Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
Branding AINNIA: A Fairy-Tale Place That Never Came True
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.