Dominic Medway on City Marketing and the Future of Town Centres...
Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
Why Placemaking and Place Branding Should Work Hand in Hand –...
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Digital Country Index 2017: Winners, Losers and Trends
José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Which Are the Best Cities in America to Live, Work and...
Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.
Hume Johnson on Brand Jamaica and Nation Branding in the Americas
Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.