Home Blog Page 121

Cecilia Pasquinelli on Urban Competitiveness and Culture

0
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Culture and city brands example Cannes Film Festival

Branding Cities Through History and Culture: Example Verona and Cannes

0
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Origins of clean green New Zealand

New Zealand: The Intriguing Story of a Destination Brand

0
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Assessing place brand credibility of '100% Pure New Zealand'

Media Coverage of Clean, Green and 100% Pure New Zealand

0
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
'Clean, green' New Zealand challenged

Place Brand Credibility: Example New Zealand

0
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
City Nation Place Forum

Event Alert: City Nation Place Conference & Awards 2016

0
City Nation Place, the flagship event for place brand managers, developers and marketers, is on in London, UK, this November 10th. Following its successful launch last year, City Nation Place again promises to become a great opportunity for knowledge sharing and networking among place branding, marketing and economic development professionals.