Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Brand Credibility: Example New Zealand
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Event Alert: City Nation Place Conference & Awards 2016
City Nation Place, the flagship event for place brand managers, developers and marketers, is on in London, UK, this November 10th. Following its successful launch last year, City Nation Place again promises to become a great opportunity for knowledge sharing and networking among place branding, marketing and economic development professionals.
Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
Origins and Success of 100% Pure New Zealand Destination Brand
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.
Origins and Meaning of ‘Clean, Green’ New Zealand
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.