Brazil, Olympics, Media Representation: Wild Like the Jungle?
Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
Caio Esteves on Place Branding in Brazil and Latin America
Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Top 5 Place Branding Books to Read in 2016
Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.
Doug Lansky on Competitive and Sustainable Destinations
Doug Lansky - a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin - the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book "Travel, the Guide", this interview is an eye opener for those in charge of managing and marketing destinations.
Destination Check: Current State of Tourism Sustainability in Costa Rica
Glenn Jampol shares his thoughts on the current state of tourism sustainability in Costa Rica, a leading destination for ecotourism and responsible tourism experiences.