How Nation Branding can Accelerate National Competitiveness and FDI
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect
Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Some Thoughts on Country Brand and Reputation of France
Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
How to Brand a New Housing Development: Case Study Hudson Woods,...
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
National Prosperity Explained: The 2015 Legatum Prosperity Index
Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.
How to Change a Destination Name: Case Study Lane County, Oregon...
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).