Gustavo Koniszczer on Country Branding in Latin America
Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Difference Between Destination Branding and Destination Marketing
The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.
New Ranking Presents World’s Top 100 Green Destinations
Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.
Jörgen Eriksson & Svetlana Masjutina: A Dialogue on the Evolution of...
Place Management experts Jörgen Eriksson and Svetlana Masjutina discuss place branding cases, challenges, and trends.
Summary of Place Branding Session at Economic Forum in Krynica (Poland),...
Summary of place branding session and discussion panel at Economic Forum in Krynica, Poland, September 2015, on brands, reputation and examples from Europe.
Place Branding Case Study: Developing a Brand Strategy for London Bridge,...
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.