Juan Carlos Belloso on City Branding and the Case of Barcelona
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding...
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Why Not to Confuse Place Branding and Place Marketing
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Robert Govers on Place Branding Theory and Practice
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Book Review: International Place Branding Yearbook Series
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.