Megacities, Mega Unlivable? Call For Place Branding
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Brands, Trust and the Transparency Revolution
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Sustainable Tourism Advice for Destination Marketers: Keep it Real!
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Special Report: Place Branding Concepts and Theories
Review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources.
Public Diplomacy: New Dimensions
Book review on Public Diplomacy, New Dimensions & Implications by Nancy Snow. Introduces concept of new Public Diplomacy, and its links to nation branding.
8 Things You Should Know About Nation Branding
Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.