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Introduction to Place Branding

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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
South Africa destination marketing - example for responsible branding and inclusive tourism

South Africa: Storytelling for Responsible Tourism

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South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.

Thoughts on Good Country Index by Anholt and Govers

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Ireland came first in the 2014 edition of the Good Country Index by Simon Anholt and Robert Govers, and has led to quite a stir. Thoughts & reflections.

Cities of Opportunity – Where Sustainability Thrives

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PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.

Top or Flop? Good and Bad Place Brand Rankings

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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?

Wally Olins On Nations As Brands

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Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.
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