More Money – And Other Findings From Latest Place Branding Survey
Summary of key findings from 2014 place branding survey among place marketing and economic development professionals, by City Nation Place (Hubbub).
5-Step Approach to Place Branding: Guide for Place Developers and Brand...
Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
5 Place Branding Principles for Successful Brand Development and Management
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local...
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Country Brand Rankings – What’s the Point?
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.