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Top or Flop? Good and Bad Place Brand Rankings

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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?

Wally Olins On Nations As Brands

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Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.

Place Branding Joys and Sorrows: Logos and Slogans

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Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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