Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
Summary of Poznan Best Place Branding and Marketing Summit 2014
Get to know leading place branding and marketing professionals in this video summary of the Poznań Best Place Summit in Poland, September 2014.
City Reputation Ranking 2014: Insights and Interpretations
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Why Germany First in 2014 Nation Brands Index Is Good News
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Simon Anholt Explains Good Country Index
Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.