Japan, Switzerland and Germany Lead Country Brand Index 2014
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Storytelling Tips for Place Branding Professionals
Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
Megacities, Mega Unlivable? Call For Place Branding
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Brands, Trust and the Transparency Revolution
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Sustainable Tourism Advice for Destination Marketers: Keep it Real!
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Special Report: Place Branding Concepts and Theories
Review of academic literature on place branding, image, reputation, brand credibility, integrity and legitimacy, plus a list of useful links and resources.