How Gastronomy Impacts Place Branding
How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate?
We offered our panel of place branding...
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep....
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA...
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
2022 Place Branding Trends and Priorities – Podcast Ep. 12
What topics will occupy place brand developers and managers this year? What trends to watch out for? Find out in this new episode of the Place Brand Leaders podcast.
Global Soft Power Summit 2022 by Brand Finance – Event Invitation
Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.