Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
How Narrative and Storytelling Impact the Economic Development of Places
How narrative and storytelling impact the social and economic development of places: expert views
City Nation Place Global Forum 2021: Conference Preview
A quick overview by Clare Dewhirst on what participants of the City Nation Place Global Forum 2021 can expect, including speakers and topics.
Marketing Countries, Places, and Place-associated Brands – Book Review
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Florian Kaefer on Nation Branding and the Origins of The Place...
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
How to Measure Place Branding Effectiveness and Success – Podcast Ep....
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.