On New Zealand and Costa Rica – Place Brand Leaders Podcast...
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Bridging the Language Barrier: A Chinese Place Branding Literature Review from...
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Is Soft Power the Answer to Isolationism? Looking Back at the...
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Destination Recovery Strategies Post-Covid: Expert Advice
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.