Climate Emergency: Why Place Branding Must Respond (And How It Can)
Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
COVID-19 and Peace: New Report Highlights Economic Impact and Implications for...
New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
Destination Sustainability: How to Make Your Host Community Tourism-Friendly
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Best Countries 2020 Study by U.S. News: Country Reputation Leaders &...
Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the...
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.