Measuring Place Branding Success: Challenges
Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...
Place Branding Accountability: Why and How to Measure Success
Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
Anholt-Ipsos City Brands Index 2020: Key Insights
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Eva Jilkén on How to Attract Talent to the Countryside: Example...
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
How to Communicate Clearly in Times of Crisis: Günter Soydanbay
How to communicate clearly in times of crisis? The Canadian psychologist and brand strategist Gunter Soydanbay explains in the Adapt Inc. Places podcast, hosted by Aleks Vladimirov.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy...
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.