Bruno Marti on How to Brand a Hotel: Example 25hours
How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
International Place Branding Research Conference 2019: Key Takeaways
Leading researchers share their key takeaways from the recent place branding research conference in Volos, Greece.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and...
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
My Reflections on the 4th International Place Branding Conference in Greece,...
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Sustainability as Place Brand Position: Research Insights from Thailand
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.