Sustainability as Place Brand Position: Research Insights from Thailand
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country...
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
How to Structure a Place Brand Management Organization Across Political Levels...
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Luca Petruzzellis on Sensory Branding and the Role of Psychology
What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the growing importance of the digital world in place branding.
Why Simon Anholt is Both Right and Wrong About Place Branding:...
Key takeaways from the 5th City Nation Place Global Forum in London, November 2019. Natasha Grand reflects on how the practice of place branding has changed over the years, and where the field is headed in the years to come.
Jan Gehl on How To Make Cities More Liveable and Sustainable
Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.