Sustainable Tourism: Which Destinations to Watch and Visit in 2019
Sustainable tourism: which destinations are taking a lead in sustainability? Which cities, regions and countries to watch in 2019 for their commitment to sustainable destination development and management? We asked our tourism expert panel.
New Working Environments: How Cities Compete for Mobile Talent
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
How to Finance Place Branding Initiatives? Strategies and Examples
How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
Todd Babiak on Meaningful Place Branding Through Storytelling
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Imaginative Communities: How Cities, Regions and Countries Become Admired
Imaginative Communities: Admired Cities, Regions and Countries - the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and "place branding", illustrating and exemplifying what this is really about.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve...
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.