Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
How to Build Successful Place Brand Relationships in 3 Steps: Tips...
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
Edith Wong of Invest Hong Kong on FDI and Talent Attraction...
Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.