Why One Size Fits All City Brands Are Doomed to Fail:...
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in...
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges...
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Chris Brown on the Branding and Marketing of Liverpool City Region
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.