Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How Innovative Place Branding Can Boost Sustainable Development – And Vice Versa

Editorial Team -
Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations.
Insights & Perspectives

An Insider’s Guide to Place Branding | Strategy for Cities & Regions

Editorial Team -
A strategic guide to place branding, exploring how cities, regions, and countries shape identity, reputation, and competitiveness globally.
Insights & Perspectives

Eight Examples of Inspiring Community-Centric Place Brand Development

Editorial Team -
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.
Insights & Perspectives

How to Use Data to Support Place Branding and Location Promotion

Editorial Team -
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Insights & Perspectives

Good Practice Stories: How Important for Sustainable Destination Brands?

Editorial Team -
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Insights & Perspectives

Can Destination Branding Influence Sustainable Travel Behavior?

Editorial Team -
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
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