Italy Country Performance, Nation Brand Image and Reputation

Italy: how does one of the world's most popular tourist destinations perform in global rankings that measure soft power, talent attraction potential and environmental sustainability? How does Italy's political and economic instability affect its ranking in studies that measure economic competitiveness and public diplomacy? Answers in this summary of global reports on Italy's country performance, brand image and reputation.

Let's take a closer look at:

  • Italy's performance in indices of economic competitiveness;
  • Transparency and talent in Italy;
  • Italy's soft power and digital demand;
  • Environmental sustainability and life quality in Italy;
  • Italy's reputation and performance as nation brand.

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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