- Clare Dewhirst on Changes in Place Branding Discourse and Practice
- Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
Italy: how does one of the world's most popular tourist destinations perform in global rankings that measure soft power, talent attraction potential and environmental sustainability? How does Italy's political and economic instability affect its ranking in studies that measure economic competitiveness and public diplomacy? Answers in this summary of global reports on Italy's country performance, brand image and reputation.
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