Russia Country Performance, Brand Image and Reputation

Russia is without a doubt an important influencer in geopolitics. But how do the different indices evaluate Russia’s competitiveness in terms of doing business, attracting talent and sustainability? Here we give you an overview of Russia’s performance in the leading global rankings that give an insight into these topics.

Let's take a closer look at:

  • Ease of doing business in Russia;
  • Russia's environmental sustainability;
  • Livability and life quality in Russia;
  • Talent attraction and -retainment in Russia;
  • Russia as a Good Country;
  • The current state of Russia's nation brand.

Ease of doing business in Russia

Is bureaucracy an obstacle for doing business in Russia?

Russia ranks 35th in World Bank’s 2018 Ease of Doing Business index. Within the region of Europe and Central Asia, it scored highest for ease of getting electricity (4th) and for enforcing contracts (5th). Trading across borders (20th) and dealing with construction permits (i.e. bureaucracy, 15th) in Russia are seen as somewhat more problematic in this yearly study. In comparison to last year’s index, Russia’s ranking has improved by 5 positions.

Russia ranks 38th among the 137 countries surveyed in the World Economic Forum’s Global Competitiveness index 2017- 2018 edition. Not surprisingly, its best asset is its market size (6th), however, the development of the financial market itself was ranked very low, 107th. In ten years’ time, Russia has improved its overall ranking in the Competitiveness index by 13 positions.

For the second consecutive year, Bloom’s Digital Country index gives Russia 20th position in its global study, which is based on online searches about the country. In this regard, Russia's most sought-after features/topics are exports (14th) and investment (17th), while tourism infrastructure (48th) still has room for improvement as a sought-after asset, judging by online searches.

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The Editorial Team

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