Vienna City Performance, Brand Strength and Reputation

Vienna: how do the Austrian capital’s baroque architecture and musical heritage influence its positioning in rankings that study the cultural and economic competitiveness of cities? How well does Vienna perform in rankings that measure urban sustainability, innovation, creativity and the attractiveness of cities as business hubs?

Let’s explore deeper how Vienna positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Vienna’s competitiveness and financial performance
  • Vienna’s brand strength and global attractiveness
  • Livability: Vienna’s appeal for digital nomads and locals

Vienna’s competitiveness and financial performance

How attractive is Vienna as a place to work and do business? 

The Global Financial Centres Index 34 ranks Vienna 61st, falling ten positions from the previous ranking. It is currently sitting between Astana (60th) and Gujarat (62nd).

According to 2thinknow’s Innovation Cities Index 2022-2023 Vienna ranks 17th, a jump of 5 positions from the previous ranking. The city now sits in between Munich (16th) and Sydney (18th).

Vienna’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Vienna? 

Resonance’s 2023 World’s Best Cities Report ranks Vienna 21st, scoring the following in the Place Power Highlights: 3rd in Biking, and 11th in Google Search. It currently sits in between Dublin (20th) and Milan (22nd).

Kearney’s 2023 Global Cities Report ranks Vienna 29th, jumping one position compared to last years’ publication. Vienna ranked 30th in the Global Cities Outlook, when last year it held the 24th position.

The comprehensive ranking of the Global Power City Index ranks Vienna 13th. In terms of function-specific rankings, the city ranks 32nd in terms of Economy, 29th in R&D, 18th in Cultural Interaction, 5th in Livability, 5th in Environment, and 11th in Accessibility. Admirably, Vienna ranks 7th in terms of Urban Greenery. Lastly, Vienna positioned 14th in the Highly-skilled Workers, 30th in the Corporate executive, 1st in the Resident and 12th in the Tourism categories.

According to Brand Finance’s City Index 2023, Vienna ranks 24th in the global ranking with a score of 70.7/100, sitting in between Madrid (23rd) and Vancouver (25th).

Livability: Vienna’s appeal for digital nomads and locals

Which aspects of Vienna’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Vienna 1st. The Mercer Cost of Living Ranking ranks Vienna 25th in between Chicago (24th) and Bangui (26th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Vienna ranks 22nd out of 56 global cities. It currently sits between Dublin (21st) and Buenos Aires (23rd).

The Arcadis Sustainability City Index 2022 ranks Vienna 23rd overall, sitting in between Boston (22nd) and Montreal (24th). Vienna’s pillar rankings are the following: Planet 23rd, People 6th, Profit 56th. Its strengths are: affordability, connectivity., while economic development, employment, green finance, and job quality are areas which could be improved.

Last updated in January 2024. More city profiles here.

Enjoyed our summary of global rankings and indices on Vienna’s economic performance, its sustainability, attractiveness for digital nomads, brand strength and reputation? Thanks for sharing!


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