Place Brand Leaders Podcast
Enjoy a lively mix of reflections on place branding and everything to do with it. Join us on deep dives into latest rankings and indices, and listen to conversations about places – highlighting their identity, performance and potential.
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#22 Place Spotlight - More Soon!
Very soon we will publish another episode spotlighting a place whose story has impressed us over the last months. In the meantime, we invite you to visit our place brand showcase collection on PlaceBrandObserver.com - a who is who of best practice in place brand development around the world. Stay tuned! | Release November 2024
#21 IMD Smart City Index 2024
Join us as we discuss the recent release of the IMD Smart City Index 2024: which cities are leading the way in innovation and quality of life, and what trends like digital equity, AI, and sustainability mean for the future of urban living. Based on this recent article by TPBO and information provided by IMD. | Released 20 November 2024
#20 South Africa Spotlight
Anna and David take a look behind the scenes, guided by Sithembile Ntombela, Acting CEO of Brand South Africa, on the nation’s approach to branding, the challenges and opportunities. Based on our South Africa Spotlight. | Released 8 November 2024
#19 Global Financial Centres Index 2024
We discuss the recent release of the 36th Global Financial Centres Index (GFCI): which cities lead and which are catching up, plus a couple of thoughts on the bigger picture. Based on this recent article by TPBO and information provided by Long Finance. | Released 1 November 2024
#18 New Zealand Spotlight
Anna and David, our virtual hosts, take a deep dive into New Zealand’s unique brand story and global reputation. They also reflect on the unique trajectory of David Downs, CEO of New Zealand Story. Tune in as they explore what makes New Zealand truly special! | Released 24 October 2024
#17 Mercer Cost of Living Ranking 2024
Episode 17 brings an exciting update as we have Anna and David join the team as artificial and (surprisingly) intelligent co-hosts. In this first episode with the new format, Anna and David discuss insights from TPBO’s recent article on the Mercer Cost of Living Ranking 2024. | Released 18 October 2024
#16 Ten Years of TPBO & What’s Next
Welcome to episode 16. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join TPBO Publisher, Florian Kaefer, as he looks back over ten years of place branding and discusses what's coming next. | Released 26 January 2024
#15 Ten Years Essential Costa Rica
Florian Kaefer speaks with Adriana Acosta, the head of international promotion at PROCOMER in Costa Rica, about the remarkable success of the nation's country brand strategy - Essential Costa Rica. We discuss the 10-year journey of Essential Costa Rica, exploring its achievements, challenges, and future aspirations. | Released 15 March 2023
#14 World Expos: City Branding Opportunity?
Florian Kaefer was recently invited to speak at a conference in South Korea on city branding - and whether world expos have the potential to support it. Here he reflects on this question and shares insights from research by Magdalena Florek and Marta Herezniak. | Released 13 July 2022
#13 How Sustainability Impacts Country Brands
That's the question we address in this 13th episode of the Place Brand Leaders podcast: based on a recent panel and a presentation Florian Kaefer gave at the Global Soft Power Forum in London. Featuring Costa Rica and New Zealand. | Released 25 March 2022
#12 Place Branding Priorities 2023
What are the key trends and priorities that will impact the work of place brand managers in 2023? We asked our panel of place marketing, development and brand management specialists. Read the corresponding article here.
| Released 9 March 2022
#11 Measuring Place Branding Success
How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which Florian Kaefer discusses in this short episode. Based on An Insider's Guide to Place Branding (Springer, 2021). | Released 12 October 2021
#10 Keys to Place Branding Success
A brief discussion of the keys to place branding success – based on insights shared by the TPBO panel of place identity and reputation experts. | Released 28 September 2021
#9 Why Do Place Branding Initiatives Fail?
Why do many place branding projects fail? In this short episode, Florian Kaefer summarises insights shared by the TPBO expert panel, on the main reasons for place branding failure. | Released 13 September 2021
#8 Why (Invest in) Place Branding?
A short reflection on the question: why engage with place branding, and how useful is it? With insights from the TPBO panel of experts, published in An Insider's Guide to Place Branding (Springer, 2021). | Released 26 August 2021
#7 On Costa Rica and New Zealand
Florian Kaefer reflects on the recently published interview with Costa Rica's Head of Country Branding, Daniel Valverde Bagnarello, and our report on New Zealand, which includes an interview with Rebecca Smith, Director of the New Zealand Story. | Released 31 May 2021
#6 Auckland City Branding Success Story
How has Auckland in New Zealand become an example of successful city branding? To find out, we caught up with Shelley Watson and Clare Barker of Auckland Unlimited. | Released 28 April 2021
#5 Place Branding Trends and Priorities 2023
In this episode, Florian Kaefer shares some key insights from the TPBO expert panel on the trends and priorities which place brand managers should keep an eye on this year. | Released 28 January 2021
#4 What is Place Brand Management?
In this episode, podcast collaborator Aleks Vladimirov talks with Martin Boisen, a consultant and lecturer. The conversation centers on the organizational side of doing place branding or, as Martin calls it, "Place Brand Management". | Released 1 December 2020
#3 The Climate Emergency
The climate emergency and its meaning for place branding is the focus of our third episode, for which Florian Kaefer sat down with Malcolm Allan, President of Bloom Consulting, to discuss TPBO's white paper on the topic. | Released 11 October 2020
#2 Resuming Tourism Post-Pandemic
How can destination marketers and managers resume tourism sustainably post the Covid pandemic? We discuss 10 tips by industry experts who contributed to a white paper on the topic. | Released 8 September 2020
#1 Introducing The Place Brand Observer
In this first episode, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it all began, how "place branding" has changed over the years, and why this podcast. | Released 27 August 2020
Note: While we carefully select the sources for these conversations and conduct thorough checks on the information provided by our AI commentators, errors may still occur. We strongly advise verifying important details before making any legally relevant decisions based on the insights shared.
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