Region Observatory
What distinguishes regions in their capability to magnetize top-tier talent, secure investment, and enthrall visitors? How are they sculpting and augmenting their identity, curating a potent image, and cultivating a stellar reputation amidst a globalized landscape? And importantly, who are the visionary individuals who breathe life into conceptual strategies, transforming them into tangible realities?
Embark on an exploratory journey with our Region Observatory, your portal to a vast reservoir of insights, arresting stories, and in-depth reports revolving around the operational dynamics of diverse business regions across continents. Here, you will unveil cutting-edge strategies pivotal for investment and talent attraction, immerse yourself into the art and science of regional branding.
Region Brand Showcases
In our region showcases we put a spotlight on what makes a region special, how it envisions its future development, its strengths and opportunities. We combine storytelling with interviews of professionals who can give a behind-the-scenes account of the region's branding and economic development. Sometimes we start with "just" an expert interview and take it from there.
You'd like us to showcase your region? Please contact us here.
Latest region showcases:
Brabant: The Netherlands’ Economic Powerhouse
Tasmania: Quietly Pursuing the Extraordinary
Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus...
Expert Interviews
Regional leaders, developers, marketing experts, and placemakers share their invaluable insights. Dive deep into the world of regional branding: from strategies and visions, challenges to the latest trends, understand the elements shaping the image, reputation, and brand(ing) of regions.
Explore our most popular interviews with regional brand developers and influencers:
Region Brand Case Studies & Success Strategies
Our case studies explore real-world examples of successful region brand strategies and initiatives. These in-depth analyses provide valuable insights for region planners, policymakers, and researchers looking to understand the factors driving success in regional development.
Let's Connect
You'd like to know more about the branding or reputation of regions - or how we can help you tell your story?