Sweden Country Performance, Nation Brand Strength and Reputation

Sweden: how does the Nordic country that has more than half of its territory covered with forest land, perform in global rankings that measure environmental sustainability and economic competitiveness? How easy is it to start a business in this EU-country that has maintained its own currency? What about Sweden’s reputation as a nation brand? Has the country’s political neutrality in international conflicts contributed to its global reputation? Answers in this summary of global reports, studies and rankings on Sweden's country performance, brand image and reputation.

Let's take a closer look at:

  • Sweden's attractiveness for businesses;
  • Its talent competitiveness;
  • Sweden's performance in studies of environmental and social sustainability;
  • Sweden's contribution to global well-being and peace;
  • Life quality and happiness in Sweden;
  • Reputation and performance of Sweden as nation brand.

Doing business in Sweden

How attractive is Sweden for starting a new business?

Sweden’s performance in this year’s Ease of Doing Business ranking is quite remarkable: despite being a small economy, it takes 10th position. This is three positions ahead of its smaller neighbour, Finland, and only two rankings lower than Norway. Compared to results a decade ago, Sweden has climbed up the ranking by four positions.

According to this study, the easiest procedures in doing business in Sweden are getting electricity (6th) and registering property (9th). Getting credit (77th), on the other hand, proves to be somewhat more complicated.

Sweden’s performance in the Global Competitiveness Index is even better: it ranks 7th in the 2017-18 edition. Here, Sweden stands out for its macroeconomic environment (4th), technological readiness (5th), business sophistication (6th) and innovation (7th). The country only ranks below the top-20 in the sub-index of market size (40th), due to its relatively small population of a little less than 10 million inhabitants.

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The Editorial Team

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