Africa
Africa: Learn about latest insights, analysis and trends linked to the image, reputation and branding of Africa: its brand positioning as continent, perceptions of Brand Africa internationally, and how individual countries such as South Africa perform on the branding and reputation front.
South Africa: Land of Diversity and Opportunity
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Discover South Africa's investment opportunities, brand reputation and why it stands out as a destination for business, tourism, and living.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
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Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
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Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding
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Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Current State of Brand Africa: Place Branding Challenges and Opportunities
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Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.