- Introducing: World's Best in Place Branding -
Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
TPBO -
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
Emma Björner on Sustainable Tourism and Place Branding
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
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Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Sustainability as Place Brand Position: Research Insights from Thailand
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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
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