Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
China – Country Performance, Brand Strength and Reputation
Explore China's country performance, nation brand strength and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, soft power and talent attraction.
David Downs
Meet David Downs, highly experienced professional currently in charge of New Zealand Story Group. Explore his background and speaker profile.
Bhutan
Explore Bhutan’s carbon-negative model, mindful travel policy, and community-driven tourism. A global leader in sustainability.
Saudi Arabia – Country Performance, Brand Strength and Reputation
Explore how Saudi Arabia fares in economic performance, sustainability, country brand strength, soft power and reputation, according to leading rankings.
Shanghai – City Performance, Brand Strength and Reputation
Explore Shanghai's economic performance, its city brand strength and reputation, in rankings of livability, sustainability, innovation.
Bangkok – City Performance, Brand Strength and Reputation
Explore Bangkok's economic performance, city brand strength and reputation, according leading rankings and indices.