Learn about latest insights and research findings on brand awareness of places such as cities, regions, destinations, countries and nations. You might also be interested in how media representations influence our perceptions of places.
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.