brand equity
Brand equity: Learn about latest research into the value of brands as well as how and why to measure brand equity. Strategic place branding can help cities, regions, countries and destinations build brand equity and to leverage from this valuable asset.
Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy
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Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.
Populism: How Does It Impact Place Brand Equity?
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Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
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Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
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Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand
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Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
Chris Fair on the Branding and Marketing of Cities and Destinations
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Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.