city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Place Brand Trigger Explained – TPBO Strategy Innovation Lab
Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Anholt-Ipsos City Brands Index 2020: Key Insights
Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.