Costa Rica

Country Showcases

Costa Rica: Leading with Sustainability and Innovation

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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.

Adriana Acosta: Costa Rica Country Brand Lead

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Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.
Research Updates

Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin

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Discover Aglaé Perrin's insights on Nation Branding in Latin America & Caribbean and her unique findings on Costa Rica's brand strategy.
Country Profiles

Costa Rica – Country Performance, Brand Strength and Reputation

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Snapshot of leading rankings on Costa Rica: its economic performance, sustainability, soft power, country brand strength, and reputation.
Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

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Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Conferences

How Sustainability Impacts Soft Power and Nation Brands – Presentation

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Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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