Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Samantha Crawford on Brand Scotland, the Power of Storytelling, and National Pride
Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.
Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management
Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.
Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision
Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.